Meet Paul Halkyon
Brand System Strategist

Paul believes business is always a human to human interaction. The value of your product or service is what drives the sale; brand visual assets, done with intention, deepen the relationship.

A Utah boy at heart, Paul got his start at a small graphic design agency in rural Utah in the mid 1990s. He continued designing logos on the side while pursuing a Fine Art education through scholarships from Snow College and USU, where his focus on bookbinding and color theory shaped the way he thinks about craft, structure, and the weight that visual elements carry.

In 2012 he launched an active freelance career focused on the outdoor sporting industry; creating work rooted in human connection. His designs have lived in REI stores, at T&C Surf in Hawaii, in the stand-up paddleboard community, at mountain bike events, and with apparel companies tied to the Triple Crown of US trails; the Appalachian, the Continental Divide, and the Pacific Crest. In recent years he's expanded into the restaurant and hospitality industries.

On the side, Paul keeps a quiet fine art and illustration hobby. Occasionally his work has shown in galleries across Utah and his illustrations have been published globally in card games designed by the legendary Dr. Reiner Knizia.

It's not just a business brand, it's your human voice, spoken visually.

Stand Above the Clouds. Seek the Highest Summits.
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