SERVICES
What is a Brand System?
A brand system is your company's visual and verbal identity, strategically working together like cogs. It reaches beyond your marketing and advertising and into your consumers' lives.
Your logo, brand colors, typography, graphic styles, verbiage, and brand manuals are designed to work together in a shareable kit. With a brand system designed by Paul Halkyon, your brand stays consistent no matter the marketing, advertising, or design team handling it.
Your audience has a lot of market noise coming at them. Your brand should be a shelter in the storm; a consistent presence that earns its place without demanding attention, building recognition with every encounter until your brand becomes familiar, trusted, and their preferred safe haven.
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Brand System Development/Design:
Brand Style Guide / Brand Operation Manual
Brand Assets Library Document
Visual Identity Design
Brand Color Development
Typography Selection
Graphic Style Development
Brand Tone & Voice Development
Brand Messaging & Verbiage
Social Media Profiles and Banners
eMail Signatures
Logo Suite Document
Logo Use Guide
(Uniquely Tailored to Fit Your Business)
Logo Design
Brand System Audits
Apparel & Graphic T-Shirt Line Development
Business Card Design & Printing
Brand Management Under A Retainer
Websites
(By Referral)
Illustration
(Selective Commissions Only)
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What You Walk Away With
Every brand has unique requirements, and every project is built to fit. Deliverables are provided in industry standard files, ready for designers, vendors, and other platforms. Most brand projects also come with brand guides and manuals, both in digital and printable documents.
I can list a more defined set of deliverables after our discovery meeting, in the project confirmation paperwork.
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