SERVICES
What is a Brand System?
A brand system is your company's positioning, visuals, and verbal identity, strategically working together like cogs. It reaches beyond your marketing and advertising and into your consumers' lives.
Your logo, brand colors, typography, graphic styles, verbiage, and brand manuals are designed to work together in a shareable kit. With a brand system designed by Paul Halkyon, your brand stays consistent no matter the marketing, advertising, or design team handling it.
Your audience has a lot of market noise coming at them. Your brand should be a shelter in the storm; a consistent presence that earns its place without demanding attention, building recognition with every encounter until your brand becomes familiar, trusted, and their preferred safe haven.
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Brand System Development
Brand Standards Guide
Visual Identity System
Color Strategy
Graphic Style Guide
Brand Tone & Voice
Logo Suite & Use Guide
Visual Identity System
Color Strategy
Graphic Style Guide
Brand Tone & Voice
Logo Suite & Use Guide
Logo Design
Brand System Audits
Apparel & Graphic Development
Print & Production
Vendor sourcing and print management for brand applications
Premium business cards
Retainer Services
Websites
I have a web team I work with and refer clients to
- Visit their site -
Illustration
(Selective commissions only)
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What You Walk Away With
Every brand has unique requirements, and every project is built to fit. Deliverables are provided in industry standard files, ready for designers, vendors, and other platforms. Most brand projects also come with brand guides and manuals, both in digital and printable documents.
I can list a more defined set of deliverables after our discovery meeting, in the project confirmation paperwork.
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