Freelance Brand Systems Strategist
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(Pronounced HAL-see-uhn)
Paul Halkyon is a Brand System Strategist with a deep focus on the logos, graphic systems, color, and language that make a brand not just memorable but unmistakable.
A brand system is a marketing set of visual and verbal tools used to communicate the value of your brand. An accompanying brand system operation manual keeps your marketing consistent across different design teams and all touchpoints, building memorability and loyalty.
Most businesses piece together their marketing collateral through designers driven by advertising needs rather than an overall brand strategy. This job-by-job approach works against itself, falling short of building real consumer loyalty.
Consumer trust sells on your behalf, even when your company is not there. Over dinner. On the pickleball court. Around the office.
With a working brand system, your marketing pulls in the same direction. Your audience recognizes you before you speak. Every advert you run compounds on the last.
• Brand System Design •
• Brand Manuals & Guides •
• Visual Identity Design •
• Logo Design •
Located in Cedar City Utah, but works remote for various clients across the USA
[Photo shown was captured by Paul Halkyon, of a thunderstorm over Canyonlands National Park, Island In The Sky District]